In every business relationship, you want to know who you’re working with, so let us introduce you to the people you’ll be working with and the ethos of our company.
The business The people
Canary Dwarf is a small team of web, media and IT professionals, dedicated to providing you with an end-to-end service.
In the digital ‘industy’, it’s common to specialise. We’ve bucked that trend by providing a ‘complete package’ for small businesses. You’ve told us you don’t want to source a handful of specialists, then hope they can all work together, you’re looking for a go-to company to provide everything in the digital niche, and that’s what we do — websites, marketing and media, but with the added bonus that we know how digital fits into the real world.
Having decades of media experience between us, both online and offline, means we can offer a deeply-intregated marketing service for you, the customer, by understanding the best balance between your real and virtual business models
It’s rare that we see a single service, such as social media, search engine optimisation, ecommerce, bring profitable change without looking at a bigger picture, and that’s why our non-specialist approach works so well for small businesses. Our team have their specialtity skills, but cliched though it is, as an agency we’re your one-stop shop.
And talking of shops, we’re also one of the few ‘digital agencies’ in Scotland to have a high street presence. The internet has a undeniable benefit for the high street which smaller businesses have been unable to capitalise on and being in the town centre makes us more accessible for local businesses to just drop-in.
In 2009, Canary Dwarf won the Golden Twits award for use of social media where we proudly beat off competition from 40 shortlisted entries including Channel4 in the annual contest organised by modern marketing magazine The Drum.
It was the first year the awards were held, and although 2009 may seem like early days for social media, we had already been using it for three years.
Today, we are recognised as one of the leading providers of digital media services in Moray. The business is owned by Marc and Susan Hindley, and they have a team of professionals providing marketing, content and PR services.
About our team of local people
It’s very important to us that we use local talent. We are big advocates of the ‘shop local’ culture at Canary Dwarf, and all our team are based right here in Moray or very close.
Just because we work on the internet doesn’t mean we’re fixated on it and we only buy online when we cannot get something locally. It’s the same with staff. We are inundated with calls from freelancers overseas offering us their services for less than half of what we pay our local colleagues. That doesn’t work for us, so when we need human resources, we start on our doorstep.
Marc started Canary Dwarf as a web services agency in 2005 after a long career in online and offline media. With two decades behind him as a journalist, he believes that the internet has given businesses large and small the power to publish and they should embrace the reality that content is still king.
Marc has extensive experience as a photographer, writer, software trainer, web developer and designer both as an employee and as a business owner.
He is 49 and never Instagrams his food.
Susan is not only Marc’s wife, but his right hand man (or should that be woman?).
She manages the office, the diaries, and the paperwork, and has built a genuine following on Twitter for her tips and insights.
She doesn’t like spiders, which is a bit strange for someone who works on the web.
Craig joined us as a regular freelancer early in 2013 and is a seasoned web developer having worked with other agencies in Moray and the Highlands and started his own web design business last year.
He learnt his first few lines of code in 2000 so he could build a website about the game, Championship Manager 3. Today, he’s building websites for SMEs from simple content management systems to complex ecommerce.
He is a WordPress wizard and knows his onions. Craig is 28, lives in Auldearn with his family, and has an ‘unhealthy’ interest in classic cars and all things mechanical.
Claire is our wordsmith, and works with our clients on their PR and copywriting.
She’s a multi-award-winning writer and worked for local newspaper publisher Scottish Provincial Press for 10 years, latterly as a chief reporter for the Highland News in Inverness.
She’s equally happy writing for the local press or national newspapers and magazines and has a bulging book of contacts (yes, the paper kind).
Claire lives in Moray with her partner Ewan and two children, has a passion for all things French, including Citroen 2CVs. She detests cucumber.
Andrew is our technical nut. We give him dead computers and brings them back alive.
We don’t ask him how because nobody understands the answers. He joined us earlier this year after we became inundated with requests for computer repairs and support.
If your IT is driving you round the bend, Andrew will be able to help you here in the shop, or at your home or office.
Andrew is 29, lives in Forres, buys broken things off Ebay, fixes them and then sells them… on Ebay, probably back to the same people. That’s smart.
116 High Street, Forres, Moray IV36 1NP. Tel: 01309 358004