With nearly two thirds of people finding it difficult to know if brands are using questionable tactics on social media, it’s vital that your activity is completely transparent. Research undertaken by the Chartered Institute of Marketing (CIM) shows that: 47% of people would change their behaviour if they knew brands were manipulating social media 62% find it difficult […]
I was invited by Haroon Rashid, Head of Digital Marketing at Yorkshire’s Innovation Agency Khemeia Consulting in Bradford to talk about ‘WordPress for Business’. Haroon’s Hangout is a popular weekly video interview and I was thrilled to talk to him. Show notes and video transcript Thanks Haroon!
Weekends are normally our days off, but we opened up on 6th December this year to support Small Business Saturday and to give other local traders the opportunity to get some digital marketing advice. free of charge. What a day it was and we had a variety of businesses through the door who brought us an interesting selection […]
You might think that running a library twitter account would be the epitome of boring. What to say? You lend books, catalogue books and reshuffle books. Of course, that’s probably an insult to librarians and I apologise, but to the outside world, that’s what working in a library appears to consist of. But not for […]
So what do you think are the most important pages on your website? The home page? The ‘About us’ page? Your product pages? No. The most important pages on your website are landing pages. And the chances are, you probably haven’t got any. I talk a lot about landing pages in my marketing workshops, purely […]