Copywriting

Your content should be the the most important focus of your website. ‘Content is king’ is an adage that remains true and if you are serious about your website, then it is vital that you pay close attention to it.

We take content very seriously at Canary Dwarf. Our background is copy. Before the internet came along, we worked extensively in the media, where copywriting played a central role to everything we did. We have provided copy for advertising, marketing and editorial customers, and worked with leading publishers such as Scottish Provincial Press, IPC Media and Scottish Field.

Search engines love good content, and often, there is little need for optimisation where your content is good. This can save you a considerable amount of money and time employing SEO techniques to bad copy which does not work.

Users will read your copy to determine the following:

• Is your product or service what they need?
• Do you know what you are talking about?
• Should they part with their money?

Search engines read your content to establish:

• Where it will position your pages in its index
• What you link to
• What links to you
• What keywords and keyword phrases you use
• How frequent your keywords and keyword phrases are

Copywriting is also relevant offline and Canary Dwarf can help you prepare marketing copy, advertising copy, press releases and audio and video scripts.

Although we are happy to edit the copy on your existing site, we make sure that new projects have good quality content with good grammar, spelling and punctuation as standard.

Case Study

A client had a website built by a national company but after a few weeks, was disappointed to realise that he was getting no enquiries from search engines. While the company offered to ‘optimise’ his site, he came to us instead. We rebulit the site with good relevant content. We established which keywords were most relevant to his busiiness and we wrote copy to focus on them.

When the site went live, the content had already done its work and was listing on the first page of Google, often at number one, for his keywords. His new content has done exactly what we expected and he was delighted.

As far as we were concerned, we built the site without specific optimisation, we just used good, relevant content.