Signing up is a powerful signal of intent to buy. Send them email until they do
– Jordie van Rijn, Email Monday
Email marketing is still one of the most lucrative ways to put your name in front of buyers. It’s also one of the easiest, and one of the cheapest. We’re talking here about signing up people up to a mailing list and using a piece of software to manage subscribers, campaigns and reports.
As the quote above indicates, when somebody signs up to your email list, they are sending a strong signal that they are interested in what you have to sell. It’s a signal you shouldn’t ignore, and you should keep sending emails until your subscriber becomes a customer.
That doesn’t mean you have to be spammy or overbearing. Email marketing is a great way to keep your customers informed and entertained, it can provide a secondary role in content marketing, by providing useful advice that keeps your name promimently connected to your products and services. It’s only a matter of time before they will buy.
MailChimp – the email marketing champ
MailChimp is our preferred software for this purpose, because it is free to use for small lists (up to 2000 subscribers) and it’s very easy to learn. Canary Dwarf will either show you how to use the software and explain what works and what doesn’t, or we’ll manage your campaigns for you.
Canary Dwarf has an excellent record of producing above-average results with email marketing. When tested against benchmarks, our results often come in performing 200-300% higher than average.
If you’d like to get started with email marketing, contact us today.