Social media
“One of the top 50 tweeters in Scotland”
That was what social media expert Craig McGill said about one of our projects last year. A project which went on to win a Golden Twit award, a celebration of the social media phenomenon, against stiff competition.
We understand social media. We love it. We live it.
Using social media networks has become an essential part of business website marketing.
Sites such as Facebook, Twitter and YouTube not only provide excellent search engine optimisation, but also add a social aspect to your business, allowing you to engage with your customers in a new and exciting way.
While advertising and traditional marketing methods remain formal, social networks provide an informal opportunity to connect with your customers.
Canary Dwarf understands how social media makes an impact. We are working with Scottish businesses on a daily basis helping them integrate their social media into their web project.
Facebook is a social media success story. It is the most visited site on the internet after Google.com and while it remains a staple networking tool for individuals through its profile accounts, the facility to publish ‘pages’ which businesses can use to promote themselves has made it an essential marketing tool.
The micro-blogging site has become the buzzword in business marketing for 2010. With a message limit of only 140 charcaters, Twitter is being used by companies large and small to gather data from its customers, monitor live feedback and engage on a new level.
YouTube
The video sharing website allows you to upload videos from your PC, phone or even some cameras. Producing effective videos for business is now possible with modest tools. YouTube provides excellent search engine positioning with the right keywording and added effectiveness through moving images.
There are many other networks too, such as Linked In, Flickr, Digg, Delicious and FourSquare and we use them all depending on their relevance to your business.
How Canary Dwarf can help you:
- Personalise your Facebook and Twitter page to tie in with your branding
- Advise how to use information on social networks
- Explain how to get your community talking
- Explain how to avoid alienating your customers by spamming them with sales talk
- Explain how to publish material that will spread around and outside your community
- Create video to provide an extra dimension to your marketing
