Estimated reading time: If you thought your business would fail if you didn’t take someone’s advice, you’d act on it, right? If that person was highly regarded and experienced in his field, you wouldn’t have to think very hard would you? Five years ago, Erik Qualman wrote in his book Socialnomics that ‘the ROI of […]
Facebook will change its business pages to the timeline layout on March 30, but what does it mean for small businesses?
There’s an ongoing concensus in the web industry that we should specialise, but I’ve never seen this as an efficient way of serving our customers. Doggedly pursuing a specialism can remove important focus away from outside factors