Estimated reading time: If you thought your business would fail if you didn’t take someone’s advice, you’d act on it, right? If that person was highly regarded and experienced in his field, you wouldn’t have to think very hard would you? Five years ago, Erik Qualman wrote in his book Socialnomics that ‘the ROI of […]
McDonalds wants to connect with their customers in real-time, wherever they are. That was the message served up by one of the burger chain’s digital marketing managers at a recent conference, when he announced they would roll out 14,500 Facebook pages in the US by the end of 2015. What happens in the States doesn’t […]
Last week in the run up to the Scottish Independence referendum, I did some digging around to see if search trends could give us any indication of whether ‘big data’ could tell us how the vote would swing. The first, Can ‘big data’ predict indyref result looked at the number of links coming into each campaigns […]
What we call ‘social media’ in one form or another has been with us now for over a decade, but to many it’s still the shiny new thing of digital marketing. While email, search and content provide solid foundations for businesses to promote their products and services, social media has stolen the spotlight. It’s the […]
As social networks have grown into essential tools for business, the numbers often become the measure because they are the only visible way to compare performance against competitors.