blogazine – The fusion of the web-based blog and the classic magazine.
– Urban Dictionary
Our blogazine is a cross between a ‘blog’ and a ‘magazine’ bringing you a magazine-type digest of content including news, articles, opinion, tutorials and other useful resources and mixing it up with a blog-like style.
The ‘blog’ is an important part of any website, but it’s also suffering from a bit of an identitiy crisis. We will build the blogazine into more than a blog – this is our content portal, and if we are going to advocate content marketing, we should be leading by example.
The blogazine format will allow us to to publish additional content which might not have suited a blog, but is still useful for our website visitors.
So what do we have in our blogazine?
Detailed articles about websites and marketing campaigns.
Grow slowly, grow wisely Running a small business is demanding on my time. Anyone in the same position knows that being your own boss isn’t just a full-time job, but you never stop thinking about it, whether at work, rest or play. Even on holiday, I would keep tabs on my customers, read emails and […]
As Google changes it’s name to ‘Alphabet’, Elizabeth Simpson looks at the ever-changing language of modern technology. What alphabet did you learn? ‘A’ is for ‘Apple’? What kind of apple though – a shiny red one, or a white one with a chunk out of it, manufacturer of the ‘I-‘ revolution? Language is probably one of […]
Would you like to know what your visitors are doing on your website? Which online campaigns are bringing you the most traffic and the most conversions? Or what keywords people are using to find you, then what they are looking for once they are on your site? Do you want to find out your most popular content (and worst […]
News from Canary Dwarf and wider web marketing industry.
Canary Dwarf owner Marc Hindley has passed certification courses with three marketing industry giants, Google, Facebook and Hubspot. The certificates recognise Marc as having the required level of knowledge to consult on paid advertising and organic marketing. Google certified Google administers the Adwords Certification Programme and Marc has met the requirement to become certified […]
Digital marketing and social media are so overloaded with noise, hype and buzzwords that it’s often easy to miss the really good stuff. You’re not alone. Thousands of people like you are being bombarded with buzzwords and hype every day. Well, we’re going to help you with our new online newsletter – Clickbait. ‘The digital […]
They say ‘Great things come in small packages’ and Canary Dwarf’s new set of wheels is no exception. This week sees the delivery of Smarty, our little car with the big personality. Say hello to our new Smart ForTwo, mini two-seater, all done up in our bright brand colours. You could say she’s our ‘mobile advertising […]
Q & A
Questions real people ask. We answer them for all to see.
“There is nothing worse than a sharp image of a fuzzy concept.” ― Ansel Adams This is a super question which I hear all the time. A customer had a bunch of images ready to send and he called to ask: Should I crop my images to 72DPI? ‘No’, I replied, ‘there’s no such thing as […]
I really wanted to write this post as it will answer a question that many won’t ask. Our client was having a website built. Nothing fancy, but clearly they had reservations about the use of our chosen content management system, WordPress. They asked me… Is WordPress right for us, given its limitations? Great question. To say […]
This is a really good question that came from a customer who had some work done on his self-catering website to raise his profile in the search engines. We are often asked to review sites that have slipped down the search engine results, and this customer was no exception. However, the answer is one we feel […]
Books, websites, apps, and software reviewd for you.
‘…the best book about social media I have ever read’ — MH
Three-letter acronyms and gobbledygook. We demistify it.
WordPress hits the big 4-0, offering, in their own words, ‘Seamless, content-first publishing.’ If you were expecting a major new version of WordPress, you’ll be disappointed. The new features in WordPress 4.0 ‘Benny’ are certainly welcome, but are just an incremental upgrade from 3.9 rather than a brand new piece of software. And that’s a […]
Landing pages are website pages designed specifically to drive conversion of customers into buyers. There are two types of landing page: Reference landing page Transactional landing page A reference landing page could be used to create a second-level ‘home page’ for a sub-section of your website. An internal page that has the characteristics of a […]
All-inclusive marketing is the process of looking at the tools and resources available within a business, organisation or event and determining which types of marketing to apply, in what order and in what quantity. Marketing is a very broad term and can include: Website marketing Content marketing Email marketing Search engine marketing Social media marketing […]
Step-by-step guides to help you do the things you want to do.
This video tutorial shows you how to add and style subheadings in WordPress. If you want this or other useful videos embedded into your CMS, let us know.
Follow these instructions to add an Exchange account to Apple Mail
Keeping track of your passwords isn’t easy, especially if you follow best practice. If you want to stay secure, you need a separate password for every website you log into. To maintain a sensible level of security, each password should be strong, using a combination of upper and lower case letters, numbers and symbols, but […]
We don’t always go with the flow. And here’s why.
According to a study by Search Engine Land, 88% of people trust online reviews as much as recommendations. That’s the highest social signal out there for retailers and ecommerce. It doesn’t matter whether it’s people we know or people we trust, there is no higher recommendation for a product than an online review. If some […]
Estimated reading time: [est_time] If you thought your business would fail if you didn’t take someone’s advice, you’d act on it, right? If that person was highly regarded and experienced in his field, you wouldn’t have to think very hard would you? Five years ago, Erik Qualman wrote in his book Socialnomics that ‘the ROI […]
Social media share buttons could be killing your conversion process. Yes, I’ve said it. The buttons everybody craves for, are potentially stopping people from buying your stuff. Now that’s NOT to say that I don’t advocate that people should share your content, or that you should make it easy to share. But it’s those buttons. They are […]
Do you want to work for a small creative agency?
Due to increased workload, we have an exciting opportunity for an experienced WordPress designer/developer to start immediately on a freelance basis. Canary Dwarf have over 200 WordPress websites including ecommerce and multisite in its portfolio and we require an experienced person who can build themes, functions and plugins. The successful candidate will have worked on custom […]
Do you want to work in an exciting modern industry with opportunities to learn new skills? Canary Dwarf is looking for an enthusiastic self-starter to get involved with our media and marketing projects. Location: Forres, Moray Remuneration: £7.65 per hour. Part-time, 20 hours per week (this will be reviewed with the successful candidate) for an […]