Never underestimate how important your website is to your business.
Even if you trade offline, your web presence can be an important stepping stone for your customers. And if you do business online, then that goes without saying.
Since 2001, business owners and event organisers have relied on us to build fast, effective websites that are user-friendly, easy to maintain and play nicely with search engines and smartphones.
And more importantly, we help you make the most of your website.
We started out as a web design and development agency, and since then we have expanded to offer a wide range of related services such as digital marketing, customer experience and search engine optimisation and video production.
Website design and development
Steve Jobs once famously said that design isn’t just about the way something looks, it’s about the way it works, and at Canary Dwarf, we strive to design our websites to be business applications and develop them to work the way you want them too. A website acts as a core hub to your whole online marketing operation and it needs to be agile in order to capture customers and feed you with enquiries, leads and sales.
At the heart of all the websites we build for clients, is WordPress, a bare-bones software framework that allows us to build anything for anyone with ease and flexibility. Once scorned by purists, it now dominates the web design industry as the world’s most widely used website building tool and a fantastically robust and secure platform, with unparalleled flexibility .
We use WordPress because we believe it has the right combination of flexibility, robustness and portability that makes it a cost-effective business application. It lends itself not only to creative design, but also as a marketing tool, nimbly adapting to many uses, and easy for the technically-challenged to manage.
Selling online is a superb way to automate your business sales and reach a wider audience. Again using WordPress and the world-leading WooCommerce system, we can provide e-commerce for retail, accommodation, consultancy, courses booking, ticketing, etc. We can also provide marketing for e-commerce websites to increase traffic and sales through the website.
Care and maintenance
Proper care and maintenance of your website is essential to keep it safe, secure, fast, and above all, working hard for your business. We can provide training so that you can care for your website yourself, or you can have total peace of mind with one of our website care and maintenance packages, which provide daily backups, security scans and guarantees if something should go wrong.
Read more about WordPress care and maintenance packages
Upgrades and migrations
WordPress has matured over the past few years, but there are still many legacy websites out there, with old code, shaky foundations and designs that look dated. Canary Dwarf can migrate your website to WordPress keeping your existing look, feel and colour scheme, or we use the opportunity to give it an overhaul and bring it racing into the 21st century with an upgrade.
Customer experience, UX and analytics
Seeing how people use your website and their buying patterns is a fundamental way to understanding your customers. We can help you with reading traffic reports, what they mean, and how to act on the information. We can also provide you with time-tested advice on what makes people buy from websites and how to implement useful experiential features on your website.