Today, everyone has a tool to make a video right in their pocket. Modern smartphones offer the capability to film anything, anywhere, even in full HD.
That’s fine if you’re filming something to share with your friends on Facebook, but when it comes to making a video for your business, you need to consider:
- How long does your video need to be before people switch off?
- What makes your video watchable, shareable and useful?
- What do you want people to do after seeing the video?
- What lifespan will the video have?
- How do you use video to capture attention and convert customers?
- And most importantly, how does your video convert into revenue?
That means for a video to be an effective marketing technique, it needs a bit of planning. Our video production service addresses your core marketing objective to find opportunities for video that generate results.
Take a look at some of our videos:
Flash in the pan?
It’s important to understand the lifespan of your video content. Even a high-budget, cinematic effort could end up being a drain on your resources if it just goes on Facebook for a day. Generating views will make you feel good about it, but if your videos don’t generate revenue directly or indirectly, you are just wasting money. But a well-scripted and directed video, can live on for weeks, months, even years, delivering a rounded, cohesive message for your audience.
As a full-stack marketing agency, we can help you make the right video for the right purpose, so your marketing spend brings you customers. That is always our priority before we even press record.
Do you know what type of video you should be using? Do you know the right words to use in your script and in your title? These are important things to remember.
Sometimes it takes a series of videos to take the customer to the point of buying your product or service, and getting it wrong could be costly.
Video is right for your business, organisation or event
We have made numerous videos for businesses, organisations and events, and are currently producing around two videos a week for a local news project.
We offer a complete end-to-end service, including scripting, storyboarding, location planning, filming, editing, effects and distribution.
Our services include video for corporate promotion, Facebook and YouTube commercials, social media, vlogs, events, websites, animations.
We can help and advise on livestreams, including what hardware to use, or we can broadcast your livestream with our mobile studio set-up.
Looking for a different perspective? We can provide aerial filming by drone. Because we have CAA Permission for Commercial Operation, we can include aerial filming in your video which adds a new dimension to your marketing. We don’t have to buy this service in, so we can provide it as part of your project without significant additional cost.