Last week in the run up to the Scottish Independence referendum, I did some digging around to see if search trends could give us any indication of whether ‘big data’ could tell us how the vote would swing. The first, Can ‘big data’ predict indyref result looked at the number of links coming into each campaigns […]
Voting sentiment not revealed in stats Read More »
What we call ‘social media’ in one form or another has been with us now for over a decade, but to many it’s still the shiny new thing of digital marketing. While email, search and content provide solid foundations for businesses to promote their products and services, social media has stolen the spotlight. It’s the
Busting three basic myths of Social Media Read More »
I wrote yesterday about links pointing to official referendum camps yesscotland.net and bettertogether.net as Scotland heads into its most important decision in recent history. Opinion polls are roughly neck and neck depending which paper you read, but I’ve been looking at the underlying data that shows what people are linking to, talking about and searching for
Dramatic shift in indyref search trend Read More »
