Covid-19 – spread the word, not the virus

If you haven’t done so already, you should have a status on your website to tell people what’s happening with your business, during the coronavirus pandemic.

It’s highly unlikely that the virus emergency hasn’t affected your business already. All non-essential businesses have been forced to close, and everyone apart from essential key workers have been ordered to stay at home.

To use the cliché, it’s unprecedented, and you should have a message on your website, even if it is to say ‘business as usual’. You could potentially, and ironically, be getting more visits to your website during the pandemic, so there’s a good reason to post your status on your own property, not just your social media.

Are you operating online? What extra measures have you taken to protect your staff and the public? You might think that people are fed up of hearing this, but you don’t need to overdo it. Just a simple line or paragraph. Get people to sign up to your newsletter so you can tell them when you’ve bounced back.

Uncertainty

You see, the key word in this chaos is ‘uncertainty’. There was a wave of messages on Facebook on the day it was announced, but we all know that Facebook only reaches a fraction of your followers, and the FB timeline moves faster than the coronavirus itself. No-one knows what’s going on, and the more information you can give them the better.

Businesses have been told to close, but not really given a clear time to open up again. Will it be three weeks, twelve? Longer? Use your website for the purpose it was intended, informing your customers.

A message on your home page gives your existing and potential customers clarity. If you don’t have this, how will people know if you are closed, open, contactable or gone to ground?

We are providing this service free of charge for all existing customers, and we’ll even help you with the wording if you need it.

Email mail@canarydwarf.co.uk or call 01309 255055

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