For my end-of-year post, I am going to have a little rant at three areas of digital marketing that are being dragged down by impropriety. It would be great to think that our industry is made of sugar and spice and all things nice, but it isn’t. However, I do believe that 2015 will be a […]
Three (rather ranty) predictions for 2015 Read More »
McDonalds wants to connect with their customers in real-time, wherever they are. That was the message served up by one of the burger chain’s digital marketing managers at a recent conference, when he announced they would roll out 14,500 Facebook pages in the US by the end of 2015. What happens in the States doesn’t
Facebook – McDonald's are likin' it Read More »
Before social media, customers would judge a business’s credibility on several criteria. Personal recommendations would be the best way of knowing a company was worth buying from; Testimonials from strangers, such as reviews, might also work well, and good old-fashioned PR would be another way to convince people you were a good bet. Then social
Followers – the fool's metric? Read More »
