Before social media, customers would judge a business’s credibility on several criteria. Personal recommendations would be the best way of knowing a company was worth buying from; Testimonials from strangers, such as reviews, might also work well, and good old-fashioned PR would be another way to convince people you were a good bet. Then social […]
As social networks have grown into essential tools for business, the numbers often become the measure because they are the only visible way to compare performance against competitors.
Rebranding has become a bit of a buzzword recently. It’s a old marketing term that’s used to signify a sea change in the brand values…
Firstly, we’d like to wish all our customer, friends and colleagues a very happy and prosperous New Year. At the beginning of 2012, I look at three predictions I made last year and make three new ones for 2012.