PPC (Pay-per-click) is an effective way to advertise on search engines and high-traffic websites.
It’s called ‘pay-per-click’ because you only pay when a user clicks on your ad, and you decide how much you want to pay for each click, and set your budget per campaign or per day, week or month. The amount you pay varies depending on the competitiveness of your term and how frequently you want your ad to appear.
Google Ads is probably the best-known platform, historically known as Adwords. It’s an extremely powerful and cost-
We can break down these ads into four categories.
Search ads appear at the top of the SERPs (Search Engine Results Pages). They are prioritised over all other search engine results. They are chosen based on the user’s search term, and are prefixed with a very small legend that says ‘Ad”.
Display ads can appear on third party websites, and can be text or graphics. They won’t necessarily be at the top as those using the facility can choose where they appear on their sites.
Remarketing refers to ads which are targeted
YouTube can display text, graphics or video ads. There are a number of placements within the video structure and as YouTube is owned by Google, th same pay-per-click pricing structure operates.
is a lucrative option, allowing you to dynamically advertise to people who have visited particular pages on your website.