PPC (Pay-per-click) is an effective way to advertise on search engines and high-traffic websites. Most of our customers customers are businesses, organisations and events in Scotland and we focus on that market as a geographical location.
Pay-per-click is the fastest route to market
Out of the box, pay-per-click does what it says on the time, it charges you when someone clicks on your ad. If your ads are good this works, if your ads are bad, it wastes your money.
We make good ads
When you hear bad things about Google Ads, it’s usually because the ads are bad, not because pay-per-click is ineffective. We’re here to do one thing for you and that’s make good ads. Of course we do lots of other things like optimise your copy, hone your audience, split-test your campaigns and all that, but essentially, we set out to make you good ads and the rest just happens.
How does pay-per-click work?
It’s called ‘pay-per-click’ because you only pay when a user clicks on your ad, and you decide how much you want to pay for each click, and set your budget per campaign or per day, week or month. The amount you pay varies depending on the competitiveness of your term and how frequently you want your ad to appear.
Google Ads formerly known as Adwords
Google Ads is probably the best-known platform, historically known as Adwords. It’s an extremely powerful and cost-
We can break down these ads into four categories.
Search ads appear at the top of the SERPs (Search Engine Results Pages). They are prioritised over all other search engine results. They are chosen based on the user’s search term, and are prefixed with a very small legend that says ‘Ad”.
Display ads can appear on third party websites, and can be text or graphics. They won’t necessarily be at the top as those using the facility can choose where they appear on their sites.
Remarketing refers to ads which are targeted
YouTube can display text, graphics or video ads. There are a number of placements within the video structure and as YouTube is owned by Google, th same pay-per-click pricing structure operates.
YouTube is a lucrative option, allowing you to dynamically advertise to people who have visited particular pages on your website.