PPC remarketing works by showing people ads after they’ve already visited your website. We call it ‘second chance advertising’, or ‘reminder advertising’.
Google Ads and Facebook are well-evolved for remarketing, and frequently this is a very powerful way to capture people who are getting closer to the point of buying or enquiring.
It works by putting a piece of code on your website that recognises when a user visits the page. If they then go to another site, or
For example, if somebody comes to your clothing website, and visits a page about a waterproof jacket, but doesn’t buy, or take any other action, we can set up a campaign to show them an ad for that jacket on Facebook and other sites. That’s why we call it reminder advertising, because it reminds people what they were interested in.