“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– Marketing pioneer John Wanamaker
Advertising has traditionally been difficult to measure.
But putting your ads online is a whole different ball game. Every click, every view, every penny spent can be evaluated.
Advertising campaigns can be targeted to broad or narrow demographics, and then analysed and improved
Google Adwords
Canary Dwarf are registered with the Google Partners scheme and have received training in Adwords delivery and execution.
Owner Marc Hindley has been tested and certified by Google to administer Adwords pay-per-click campaigns.
Adwords allow businesses, organisations and events to make efficient use of search engines by placing sponsored messages above and alongside organic results. By carefully planning and adjusting adverts, we can increase visits and conversions to your website.
Social advertising
Social networks have become overcrowded with promotional messages. So much so, that Facebook in particular, deliberately works to remove these from your newsfeed.
Advertising on social networks allows you to target specific audiences using the vast information they hold on their users.