PR

How not to pitch to the press

The biggest obstacle to getting your news into the papers is often the journalist that stands between your ‘important’ message and their ‘respectable’ journal. Journalists may have the reputation for being foul-mouthed, bad-tempered, cantankerous binge drinking hacks and some of the time that’s true, but they are often overworked, underpaid, and usually working to multiple …

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