Introduction to WordPress

Learn how the powerful WordPress software can help you make your business more efficient online.
WordPress has become the dominant software platform for small business to build flexible and efficient websites. It offers businesses the opportunity to create professional scalable websites without technical experience.
This half-day session walks you through the benefits and features of using WordPress and how it can benefit your business marketing. It contains a live demonstration of all the points listed below.
What is WordPress?
An experienced WordPress trainer will talk you through the pros and cons of using the software in a business application. What you can do with it and what you can’t
WordPress and security
Security is one of the most important aspects of WordPress to get right from the start. Taking a few simple steps will ensure you are following best practices and your website content is safe from harm
Changing the way WordPress looks
We’ll talk you through the options of downloading pre-designed free themes, buying premium themes, theme design tools and customizing themes yourself. WordPress is completely flexible in terms of look and feel and there is no restriction on how it can look.
Extending functionality
Adding ‘plugins’ to make WordPress suit your business needs is one of its core advantages. Adding event listings, ecommerce, picture galleries, etc all become easy with ready-made plugins that have their own set of controls for flexibility.
Managing WordPress in the future
The last module in this taster session, explains how to keep WordPress up to date, managing your content and how to make it visible to search engines and shareable on social networks
By the end of this session, you will have learned much of the essentials to know whether WordPress is the right choice for your business, or what flexibility offers for growth if you are already a user.
You will have the opportunity to ask specific question related to the content of the session, and to your specific needs.
Marc Hindley is an experienced WordPress trainer and developer, having created over 150 websites with the software.

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