Close your eyes. Breathe deeply and forget about social media for a day. Email is the single most effective, fastest way to get a return on your digital marketing investment.
And there’s a great free tool to help you master it.
This half-day hands-on course takes you through all you need to know to get started building your mailing list, creating campaigns and checking your results.
In the workshop, we’ll cover:
- Signing up to the free MailChimp service
- Adding recipients manually and in bulk
- Creating an email campaign
- Making your campaign mobile-friendly
- Writing headlines that get opened
- Creating goals and measuring responses
We’ll also cover the legalities and guidelines around email marketing and how to make your emails engaging and interesting for your readers.
After this session, you’ll be able to find your way around the software and how to use it. You’ll also have a better understanding of how email marketing works, what you can expect from it and what works well.