With just days to go before ‘indyref’, opinion polls put the Scottish independence referendum Yes and No camps neck and neck, with just a handful of points between them. (New indyref poll: Yes 48% No, 52% – Herald Scotland) But is there data out there that can provide a deeper insight into the way people […]
Can 'big data' predict indyref? Read More »
The biggest obstacle to getting your news into the papers is often the journalist that stands between your ‘important’ message and their ‘respectable’ journal. Journalists may have the reputation for being foul-mouthed, bad-tempered, cantankerous binge drinking hacks and some of the time that’s true, but they are often overworked, underpaid, and usually working to multiple
How not to pitch to the press Read More »
Ever wondered how companies seem to know what you’re interested in? Or mysteriously seem to know your age group? Or perhaps you didn’t notice that the marketing messages you receive are often derived from a database that you’ve helped to build. Public records, for example will show your age, your postcode and your address, which
How did you know that about me? Read More »
