Cluny Bank is a four-star restaurant with rooms and holder of one of only two Michelin rosettes in Moray.
Owners Lloyd and Julia came to us because their website had become outdated and had inherent problems in different browsers. It was a simple fix, but the problems had been detracting customers.
We advised that various elements of their website could be improved strategically, and they appointed us to rebuild it from scratch.
We spent time in the hotel and restaurant to get a true feel of the ambience. The restaurant has a clutch of awards, and it was very important to us that whatever impression the website gave, this was reflected throughout the whole hotel.
We provided new photography for all of the rooms, created an online booking form for the rooms and for the restaurant, and we provide ongoing advice and support on the hotel’s web marketing campaigns.
Social media has been managed entirely by Julia, who put the restaurant onto Facebook and Twitter and won herself a socil media laurel from the Scottish Hotel Awards scheme.
It has consistently been the top hotel in Forres and Moray for several years in a row on TripAdvisor and has earned 5/5 for the last three years, with glowing five-star reviews.
The website has helped Cluny Bank improve online bookings for the hotel, with the last three years, despite economic conditions, proving to be the busiest they have ever experienced.
Numbers-wise the website is drawing a year-on-year increase of 25% of new and repeat visits, and we’ve recently introduced a mobile booking service.
“Developing a strategy” – Read the testimonial from Julia Kenny, owner
www.clunybankhotel.co.uk
