According to a study by Search Engine Land, 88% of people trust online reviews as much as recommendations. That’s the highest social signal out there for retailers and ecommerce. It doesn’t matter whether it’s people we know or people we trust, there is no higher recommendation for a product than an online review. If some […]
Amazon pounces on fake reviewers Read More »
Estimated reading time: [est_time] If you thought your business would fail if you didn’t take someone’s advice, you’d act on it, right? If that person was highly regarded and experienced in his field, you wouldn’t have to think very hard would you? Five years ago, Erik Qualman wrote in his book Socialnomics that ‘the ROI
Businesses survive social media death sentence Read More »
Social media share buttons could be killing your conversion process. Yes, I’ve said it. The buttons everybody craves for, are potentially stopping people from buying your stuff. Now that’s NOT to say that I don’t advocate that people should share your content, or that you should make it easy to share. But it’s those buttons. They are
Are share buttons damaging your bottom line? Read More »
