The folly of fake fans
As social networks have grown into essential tools for business, the numbers often become the measure because they are the only visible way to compare performance against competitors.
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Rebranding? What does that tell your customers?
Rebranding has become a bit of a buzzword recently. It’s a old marketing term that’s used to signify a sea change in the brand values…
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Three predictions for 2012
Firstly, we’d like to wish all our customer, friends and colleagues a very happy and prosperous New Year. At the beginning of 2012, I look at three predictions I made last year and make three new ones for 2012.
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