Course: Social media in the marketing mix

The real way to make social media pay off

15 April, 6-8pm, 116 High Street, Forres, Moray IV36 1NP
Are you tired of the hype surrounding social media? Do you put in loads of effort but get no return.
Our social content marketing course doesn’t pretend social networks are the answer to business prayers.
Instead, come and find out:

  • How we made £10,000 in six months through social networks
  • Why concentrating on social media alone will fail
  • The only three types of post that work
  • How to find customers looking for your products and services
  • Hashtags, link shorteners and the ‘social wheel’
  • How to use the Twitter 140-character limit to your advantage
  • What is Facebook EdgeRank and why nothing will work until you know what it does
  • Why linking networks will annoy your customers
  • How to monitor social networks with web tools like Sprout Social, Social Bro and Facebook Insights, and others.

This is a course for business owners who want to know how social media works as part of an overarching online and offline marketing strategy.

Two-hour course: Social media in the marketing mix

The real way to make social media pay off
(includes documentation)
Please note we only have SIX places for this workshop, so book early to avoid disappointment.
What to bring (optional): Laptop, netbook or tablet (Courses are note-based not hands-on)
We’ll provide: Power, wifi, refreshments, pen and paper.
Time Monday, 15 April 2013, 6-8pm, 120 minutes
Venue: 116 High Street, Forres IV36 1NP

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