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Digital marketing

Digital marketing has become the ubiquitous term for all things related to getting more business, largely because of the ease at which online channels have opened up opportunities – self-serve ad platforms, content management systems, social networks, etc

But it doesn’t always feel like that does it? You’re led to believe it’s easy, yet it there’s more and more complexity being piled on every day.

Buying habits have changed

Or have they? People choose to buy stuff because they want it or need it. No other reason. Those two habits will never change. That simplifies the whole marketing process. When you work with us, we want to take the complication away.

We believe that’s why businesses find it so hard to market themselves when there are so many good tools out there.

Need or want, it’s that simple

However, what is a little more complicated is learning to use the tools to the best advantage, and that’s where we come in. Analysing what will work best for your business, putting in the research, and working out a strategy for execution.

We don’t do niches and specialities, our focus is on getting you the results you want (or need), whether that’s awareness of a new product, enquiries for existing ones, or money in the bank from sales.

There are many ingredients in a marketing mix, and we believe that having a diverse ability to determine the most agile approach allows us to deliver an all-round, balanced programme of marketing.

Content

  • Copywriting
  • Content audit
  • Content research
  • Content marketing
  • Blogging

Search

  • Search engine optimisation
  • Local SEO
  • On-page and off-page SEO
  • Site Speed
  • Google My Business

Video

  • Video production
  • Facebook Live
  • YouTube commercials
  • Editing and grading
  • Social video

Social

  • Social media training
  • Facebook chatbots
  • FB advertising
  • Social marketing
  • Policy

Email

  • Email marketing
  • Mailchimp training
  • Autoresponders
  • List building
  • Automation

Photography

  • Press photography
  • PR photography
  • `Image editing
  • Photo training
  • Product photography

Advertising, marketing and PR

Having worked in the PR, advertising and marketing sector for nearly three decades, we know this stuff inside out. We can take a glance from 50 paces and see which bit of the stack to execute first. We don’t need to run audits and write reports. That’s what specialists are for.

And because you’re hiring one agency for the job, it’s cost-effective, quick and nothing gets lost in translation. Not only are we full-stack, but we’re also all under the same roof too.

For your peace of mind, we’ve been doing this since 2001 for local businesses, organisations and events in Moray and Aberdeenshire, and come from a lifetime career in journalism and marketing. We charge a fair and reasonable price, not an inflated ‘consultancy’ charge and we have hundreds of happy customers.

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