All-inclusive marketing is the process of looking at the tools and resources available within a business, organisation or event and determining which types of marketing to apply, in what order and in what quantity.
Marketing is a very broad term and can include:
- Website marketing
- Content marketing
- Email marketing
- Search engine marketing
- Social media marketing
- Public relations*
- Advertising
Like an all-inclusive holiday, you get everything thrown in. drinks, food, entertainment. All-inclusive marketing allows businesses to draw benefit from the entire marketing spectrum, not just one part of it, such as social media or search engines.
You’ve probably considered one or many of these techniques, but perhaps wondered which one would work best, or you might be confused about where to start.
An all-inclusive approach means that we’ll look at what works best for your audience and your business. Most people come looking for help with search or social media, but very often, website, content and email take priortity. If you have a large customer database for example, we’d almost certainly place a high focus on that as a starting point. However, it will be different for each and every business.
*Many argue PR is not strictly marketing but it’s importat to bundle it in with all-inclusive marketing as it’s value to the others is important