Inverness Leisure is the largest leisure centre in the north of Scotland with a footfall of over a million visitors a year.
Increasing traffic and a need to communicate with the public quickly and accessibly was vital to the leisure centre’s development.
Their existing website was limited in its scope for content management and flexibility. Canary Dwarf met with key stakeholders and the CEO to develop a new website and customer portal.
We helped Inverness Leisure meet the increasing need for customers to access programmes and programme alterations wherever they were, whether using a desktop, tablet or smartphone.
As a leisure centre, customers typically relaxed in the facility, and made use of the free wifi available.
This was an opportunity to post physical calls to action around the centre to allow visitors to access the website in-house, and take it away with them on their mobiles.
The staff have found the system so easy to use, that new departments have become involved in content publishing, and the website has integrated waiting lists and online booking systems.
Traffic, particularly mobile, has increased year-on-year and the managers now have a valuable resource they use to interact with their customers.
“New departments have become involved in content publishing” – Read the testimonial from James Martin, CE
www.invernessleisure.co.uk
